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William Hill bets on virtual truth racing

1 October 2015

Anyone who has actually been to a racecourse will know the excitement when the horses pound towards the finish line.

But this promotion code thrill of the ride is something that many consumers who wager in shops or online do not experience.

Hill is eager to recreate it with virtual truth technology.

The UK's Gambling Commission stated that it would be monitoring innovations such as virtual truth to guarantee that they did not motivate extreme gaming.

Using virtual reality headsets, combined with GPS racetrack information, it is offering clients the opportunity to see the race from the yohaig code jockey's perspective.

"Currently you position a bet and very little takes place in between that and the outcome," said Crispin Nieboer, William Hill's director of development.

"We wish to bring customers closer to the sporting action, to experience the excitement of the trip."

To evaluate the possibilities, the team at William Hill laboratories constructed a 3D mock-up of Kempton Park racecourse and gathered live data, via GPS trackers fitted on horses, throughout a training race at the course.

Combining the data produced a virtual race users can view through either Google Cardboard or an Oculus Rift.

The technology is not yet available to the general public but was on show at an open day at the firm's innovation laboratory in Shoreditch.

Users first pick the horse they want to race on. Accompanied by live commentary, wearers can turn and take a look at other horses as well as activating an information display screen about the horse's heart rate, stride and race position.

William Hill plans to include more courses and live races next year.

"Currently there are some spaces in the yohaig code information so the horses suddenly speed up in a live race, but we wish to have a proof-of-concept system all set by Christmas," said Mr Nieboer.

The plan is to launch the service as part of the William Hill app.

"Users can choose the alternative to watch the race as a standard video or they can be the jockey," Mr Nieboer stated.

It could also be offered in some wagering stores, stated Mr Nieboer, while Google Cardboard headsets were most likely to be provided free at racecourses.

It is approximated that in the UK about 350,000 people have a gaming dependency, with over ₤ 7bn spent every year.

The proliferation of online wagering has been blamed for making it simpler to gamble and some feel services such as virtual truth might add to the issue.

The market is controlled by the UK Gambling Commission, which stated that it "displays development in the gambling market in order to ensure operators continue to adhere to the conditions of their licences".

"Operators are required to ensure that they provide gambling in a responsible manner, which will include offering tools to allow customers to handle their gambling activity in addition to having policies and procedures in place to identify possibly problematic behaviour and engage with consumers who display that behaviour," a representative included.

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