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Anthony Joshua: Betfred's boxer tweets broke betting guidelines, states ASA

1 November 2023

ByRiyah Collins
BBC Newsbeat

Three tweets by Betfred including Anthony Joshua have actually been banned for breaching betting advertising guidelines.

the yohaig code Advertising Standards Authority (ASA) investigated the yohaig code posts shared in March and April promoting a fight.

It said Joshua was most likely to highly attract under-18s - which is prohibited by new gambling advertisement guidelines.

Betfred, which turned down claims Joshua attracted kids, called the yohaig code choice "unfair" and said it would require an independent evaluation.

Last year the yohaig code ASA, which regulates advertising in the UK on TV, radio and online, updated its rules for promoting gambling., external

The new standards specify that companies can not attract under-18s "by reflecting or being related to youth culture".

Betfred's tweets featured videos of Joshua discussing his diet plan, his preparation regular and his pre-fight mindset before his bout with Jermaine Franklin.

The company had argued boxing is an "adult-orientated sport" since its late-night matches are mainly streamed pay-per-view and can only be purchased by over-18s.

It likewise said the yohaig code 3 tweets weren't advertising however were "editorial" in nature.

The bookies did confess Joshua is hugely popular throughout social networks, with 29.3 m fans worldwide, but argued they were "extremely adult".

However, the ASA discovered about a countless Joshua's 15.7 m Instagram fans were signed up as under-18, as well as 82,000 of his fans on Snapchat.

the yohaig code guard dog discovered this to be "a considerable number" indicating Joshua was "of inherent strong appeal" to a young audience.

It told Betfred the advertisements "should not appear again in their current type" and alerted it not to utilize figures who attract youths in future.

A Betfred spokesperson stated the business firmly believed publishing the three interviews with Joshua "in no chance undermined" its dedication to avoiding strong youth appeal in its marketing.

"It must also be kept in mind that the ASA did not receive a single problem from a member of the general public about our association with Anthony Joshua in this regard," he added.

Sky Bet just recently had a tweet featuring Gary Neville banned for breaching the exact same rules.

Although Neville's footballing profession ended in 2011, the yohaig code ASA found he too was likely to have a strong interest under-18s - something Sky Bet disagreed with.

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