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Fluffy animals gambling ad was irresponsible, says watchdog

28 October 2020

A gaming advert which featured fluffy animals has actually been banned after being branded "careless" by the Advertising Standards Authority (ASA).

The video ad for Gala part of the FTSE 100-listed gaming giant GVC Holdings - included five toy animals.

The ASA ruled the ad "was likely to be of specific appeal to under-18s" and for that reason "the ad was reckless".

The owner of Gala Spins said it had eliminated the advert from all its channels.

The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.

It prompted a grievance to the marketing watchdog that the content of the advert was most likely to interest kids.

The ASA agreed and stated: "Gambling advertisements should not be likely to be of specific appeal to children or young adults, specifically by reflecting or being related to youth culture.

"We considered that the ad was likely to be of particular appeal to under-18s and for that reason concluded that the advertisement was careless and breached the [marketing] bet9ja promotion code yohaig."

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Gala Spins said it published the yohaig code video featuring packed animals in mistake and that it was an obsolete video.

It stated its desired target market was ladies aged between 18 and 65 thinking about gambling.

Gala Spins was censured by the guard dog 2 years ago for connecting gambling and skill in an advert.

One of its TV ads featured a guy playing on his tablet with a voiceover suggesting: "Try it now and see if you've got the skill."

The ASA ruled that the line "see if you have actually got the talent" was effectively an invite to bet online in the context of the ad, and therefore suggested that viewers might utilize skill to improve their possibilities of winning.

Gala Spins becomes part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its different brand names, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It likewise owns a series of video games companies consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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