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Fluffy animals gambling advertisement was careless, states watchdog

28 October 2020

A gaming advert which featured fluffy animals has actually been banned after being branded "careless" by the Advertising Standards Authority (ASA).

The video ad for - part of the FTSE 100-listed gambling giant GVC Holdings - included 5 toy animals.

The ASA ruled the ad "was most likely to be of specific appeal to under-18s" and therefore "the ad was careless".

The owner of Gala Spins stated it had actually removed the advert from all its channels.

The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.

It prompted a problem to the advertising watchdog that the content of the advert was most likely to appeal to children.

The ASA concurred and stated: "Gambling advertisements should not be most likely to be of specific attract kids or young individuals, especially by showing or being related to youth culture.

"We considered that the ad was likely to be of particular interest under-18s and therefore concluded that the ad was irresponsible and breached the [advertising] bet9ja promotion code yohaig."

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Gala Spins stated it published the video including packed animals in mistake which it was an out-of-date video.

It said its desired target market was women aged between 18 and 65 interested in gaming.

Gala Spins was censured by the watchdog two years ago for connecting gambling and ability in an advert.

Among its TV ads included a man playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the skill."

the yohaig code ASA ruled that the line "see if you have actually got the talent" was effectively an invitation to bet online in the context of the ad, and therefore implied that viewers could utilize ability to improve their opportunities of winning.

Gala Spins belongs to Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

Last year, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It also owns a series of video games business consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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