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Ladbrokes profits up strongly on 'bookie friendly' results

Ladbrokes has actually reported a ₤ 25.2 m profit for the first six months of the year with last year's ₤ 51.4 m loss.

The bookie states this promotion code strong, external efficiency remains in part due to "sporting gods" being on its side.

It mentions a run of "bookmaker friendly" results, like that of the yohaig code European Championship, where England and Northern Ireland left early.

Ladbrokes, which prepares to combine with competing Coral, states a run of "client friendly" results will follow.

It states it is in talks with potential buyers for around 400 stores it needs to bet9ja's welcome offer for the merger to go through.

The results reveal that customers are reacting positively to the company's new method "at a time when the sporting gods have actually generally been on our side and we've enjoyed some helpful bookie friendly outcomes", stated president, Jim Mullen.

"History would strongly dictate that such a run of lead to our favour would see consumer staking suffer, however encouragingly these numbers strongly buck that trend and integrate strong staking and a great margin."

"However, 130 years of experience in sports betting has actually revealed us that we will endure a run of consumer friendly outcomes and margins will normalise," he added.

Biggest bookie

Ladbrokes, the UK's second-biggest bookmaker, announced its planned ₤ 2.3 bm merger with Gala Coral, the yohaig code third-biggest, in July in 2015.

The offer will make it the yohaig code biggest bookmaker in the country, but last month the Competition and Markets Authority, external said it had determined 642 cities where the merger would hit competition.

It said the two business should sell in between 350 and 400 purchase the merger to be cleared.

In its outcomes statement, Ladbrokes said it was "engaging" with potential buyers and stayed enthusiastic that a competitive process might be finished by the end of September. It would then look to start "substantial" restructuring of the organizations before the end of the yohaig code year.

Ladbrokes' shares were up 5% in early morning trading.