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Manchester United in sponsorship handle Bwin

16 August 2012

Manchester United has actually signed a three-year sponsorship handle sports wagering Bwin for a concealed amount, making it the club's "main online gaming and wagering partner".

Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.

Last week, United drifted its shares on the US stock market, raising $233m (₤ 150m), less than originally hoped.

The flotation values the club at more than $2.3 bn, making it one of the greatest sports clubs worldwide.

Last month, the club signed a shirt sponsorship handle US vehicle brand name Chevrolet which will begin in the 2014-15 season.

Manchester United now has 28 different sponsors, external, with Aon the club's main t-shirt sponsor.

'Great opportunity'

"As Europe's leading online sports betting operator, football is fundamental to our long-term success, comprising approximately half of our total sports betting income of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.

"Man Utd has 569 million followers outside of Europe, offering us with an excellent opportunity to provide collectively created and innovative products in countries that do not yet enable real cash online sports betting," he said.

Manchester United has actually been managed because 2005 by the Glazer household, the billionaire US sports investors who also own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the rest going to the Glazers.

Shares in the club shut down at $13.77 in New York, closing below their flotation price of $14 for the very first time.

Manchester United

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