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One of the most important things I learned from running a cannabis business in Oregon is to never underestimate the power of community. Winning entrepreneurs in this space are deeply involved—attending city councils, backing local teams, and making space for dialogue, not just promotion. People want to support businesses that feel like part of the neighborhood, not just another storefront. Customers return to businesses that feel human, not corporate.

Start small and stay compliant. Many new entrants think they need to open a large marijuana dispensary norway right away, but the real money is in building trust over time. Deliver top-tier goods, maintain steady supply, and treat every interaction like a relationship. Your first ten customers will tell twenty others if you treat them right. Satisfied customers become your loudest advocates.

Don’t ignore the paperwork. Regulations change often, and what was legal last month might not be this month. Monitor your cannabis authority’s bulletins religiously. Hire a compliance consultant early—it’s cheaper than a fine. A consultant now saves you from costly penalties later.

Build relationships with local growers. Even if you’re a retailer, knowing where your product comes from gives you an edge. Visit farms, ask questions, and learn the story behind each strain. Customers notice when you can tell them about the grower’s methods or the soil conditions. People value transparency about cultivation practices.

Be transparent about pricing. There’s no need to hide markups. People appreciate honesty. Customers accept premium pricing when they understand the value behind it: sustainable farming, artisanal processing, or rigorous testing. Consumers are willing to pay more if they understand the value. Informed buyers pay for quality.

Network with other local business owners. Join your city’s chamber of commerce or cannabis association. Networking opens doors to zoning insights, vendor recommendations, and financial solutions most newcomers miss. Since many financial institutions still avoid cannabis businesses, these connections are vital. Your best financial advice won’t come from a brochure—it’ll come from another owner who’s been there.

Don’t chase trends. Just because a new edible format is hot in California doesn’t mean it’ll work in your town. Let your community’s preferences guide your inventory, not viral trends. Keep your inventory lean and responsive. A tight, data-driven inventory outperforms a flashy, trend-chasing shelf.

Finally, remember that this industry is still evolving. Be patient. There will be setbacks that test your resolve. But if you stay ethical, stay informed, and stay connected to your community, you’ll build something that lasts. Integrity, continuous learning, and local engagement are your foundation.