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SPFL names Ladbrokes as sponsor in ₤ 4m offer

The Scottish Professional Football League (SPFL) has actually revealed that wagering company Ladbrokes will be its primary sponsor from next season.

The two-year deal, thought to be worth a little over ₤ 4m, includes rights across all four leagues and 42 clubs.

While it did not reveal any figures, Ladbrokes stated the offer was the greatest of its kind in Scottish football.

The SPFL has been without a sponsor given that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League until its agreement ended 2 years ago, choosing not to restore the ₤ 2m-per-year offer.

Funds from that were divided between 12 clubs.

the yohaig code new deal will lead to the Scotland's leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.

An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely considerable, I think, financially.

"It's a deal throughout the whole of the SPFL - the very first deal of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.

"On all those levels, I think it's terrific news for all clubs in Scotland."

The brand-new offer takes the overall SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will get an additional ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.

At the bottom end of the scale, the team finishing bottom of League Two will earn their club an extra ₤ 3,600.

"As much of a monetary distinction, there is a here," said Doncaster.

"To have a league sponsored with a business like Ladbrokes - a hugely appreciated blue-chip UK company - who desire to sit alongside you and develop the game in Scotland is hugely significant also.

"It all matters and, if you speak to individual clubs then I think they'll see it slightly various ways.

"But, from our viewpoint, it's an offer that benefits all 42 clubs and contributes to the prestige of the league overall."

Doncaster knew that the SPFL had gotten some criticism for the years without a title sponsor.

"It has actually not been the simplest time to go out and offer a title sponsorship," he said.

"We are aware of a few of the financial issues that have actually affected some of our member clubs over that duration.

"But the truth is that we have had a number of big brand names who wanted to partner with us.

"We have actually had numerous offers over the duration that we've declined, however the clubs' stance, which we believe has actually been vindicated, was they wished to await the right brand name at the best money."

Ladbrokes president Jim Mullen added: "We love football so we are pleased to be working with the SPFL on among the very best chances in British sport."

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