• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

SPFL names Ladbrokes as sponsor in ₤ 4m deal

The Scottish Professional Football League (SPFL) has revealed that wagering company Ladbrokes will be its primary sponsor from next season.

The two-year bet9ja's welcome offer, thought to be worth a little over ₤ 4m, consists of rights throughout all four leagues and 42 clubs.

While it did not expose any figures, Ladbrokes said the bet9ja's welcome offer was the greatest of its kind in Scottish football.

The SPFL has actually lacked a sponsor considering that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League till its contract expired two years back, choosing not to restore the ₤ 2m-per-year offer.

Funds from that were split in between 12 clubs.

The new deal will result in the Scotland's leagues become understood as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "definitely delighted" SPFL president Neil Doncaster informed BBC Scotland: "It is the greatest single ever title sponsorship bet9ja's welcome offer of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's extremely substantial, I think, economically.

"It's a deal throughout the whole of the SPFL - the very first deal of its kind - and all 42 clubs will benefit through the ladder system set out in the guidelines.

"On all those levels, I think it's great news for all clubs in Scotland."

The new offer takes the total SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will receive an extra ₤ 268,000 as an outcome, with the Championship winners receiving ₤ 45,000 more.

At the bottom end of the scale, the group completing bottom of League Two will earn their club an extra ₤ 3,600.

"As much of a financial difference, there is a pride issue here," said Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - an extremely appreciated blue-chip - who desire to sit along with you and develop the video game in Scotland is hugely significant as well.

"It all matters and, if you talk with individual clubs then I presume they'll see it slightly different methods.

"But, from our perspective, it's a deal that benefits all 42 clubs and contributes to the eminence of the league in general."

Doncaster knew that the SPFL had received some criticism for the years without a title sponsor.

"It has actually not been the most convenient time to head out and sell a title sponsorship," he said.

"We are well mindful of some of the monetary concerns that have affected a few of our member clubs over that duration.

"But the truth is that we have had a variety of big brand names who wished to partner with us.

"We have had numerous offers over the period that we've turned down, but the clubs' position, which we think has been vindicated, was they wished to wait on the best brand name at the best cash."

Ladbrokes president Jim Mullen included: "We like football so we are happy to be dealing with the SPFL on among the finest chances in British sport."

Ashley wants ₤ 5m Rangers loan back

13 May 2015

Adam hopes to win Scotland recall

Nel and Fife seek Solomons extension

12 May 2015