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Manchester United in sponsorship deal with Bwin

16 August 2012

Manchester United has signed a three-year sponsorship handle sports wagering company Bwin for an undisclosed quantity, making it the club's "official online gaming and betting partner".

Bwin is the shirt sponsor of Real Madrid and a partner to Bayern Munich.

Recently, United drifted its shares on the US stock market, raising $233m (₤ 150m), less than initially hoped.

the yohaig code flotation values the club at more than $2.3 bn, making it one of the yohaig code most significant sports clubs on the planet.

Last month, the yohaig code club signed a t-shirt sponsorship deal with US car brand name Chevrolet which will start in the 2014-15 season.

Manchester United now has 28 various sponsors, external, with Aon the club's primary t-shirt sponsor.

'Great opportunity'

"As Europe's leading online sports betting operator, football is essential to our long-term success, comprising around half of our total sports betting revenue of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's parent company, Bwin.party.

"Man Utd has 569 million fans outside of Europe, providing us with a fantastic opportunity to bet9ja's welcome offer jointly developed and ingenious products in nations that do not yet enable real money online sports wagering," he said.

Manchester United has been since 2005 by the Glazer family, the billionaire US sports investors who also own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's financial obligations, with the yohaig code rest going to the Glazers.

Shares in the club shut down at $13.77 in New york city, closing below their flotation cost of $14 for the first time.

Manchester United

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