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William Hill advert connected betting to sexual success

15 May 2019

An advert for a wagering company seen on the dating app Tinder has been prohibited for linking betting to sexual success.

The ad for William Hill, which was sent out as a message to users, read: "Stuck in the pal zone? You won't be for a lot longer if you use this promotion code Cheltenham [horse racing] complimentary bet deal."

It was followed by a link to download the William Hill app.

But the Advertising Standards Authority (ASA) stated it needs to not appear again in its current kind.

It stated that, according to advertising rules, betting advertisements should not connect betting to "seduction, sexual success or improved attractiveness".

"We thought about that the text ... suggested that those who gambled would be more likely to establish a friendship into a sexual relationship and for that reason connected gambling with sexual success," it stated.

William Hill at first protected the March advert after a consumer grumbled.

the yohaig code company stated customers who signed up would "participate in a relationship with William Hill", and the advert was expected to relate this promotion code to the nature of the organization they were promoting on - Tinder.

It stated it was not its objective to connect gambling to sexual success.

However, upon reflection it agreed the ad might have been misinterpreted and took it down voluntarily.

William Hill stated: "We take on board what the ASA have stated about this promotion code particular advert and have actually removed it from flow."

Tinder meanwhile stated it had actually examined the ad before releasing it, finding it was not socially reckless, offending or targeting minors.

'Speechless'

Campaigners have been calling for tougher regulation of gambling marketing.

One, the yohaig code Bishop of St Albans, Dr Alan Smith, stated he was "left speechless" by advertisements like William Hill's.

"The gambling market's method to self-regulation appears farcical as more of these adverts are exposed. I fear some wagering companies are now operating under a 'do not get caught' mindset.

"The ASA's robust action need to be a call to the market."

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