SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal
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SPFL names Ladbrokes as sponsor in ₤ 4m deal

The Scottish Professional Football League (SPFL) has actually announced that wagering company Ladbrokes will be its primary sponsor from next season.

The two-year deal, believed to be worth a little over ₤ 4m, consists of rights across all four leagues and 42 clubs.
While it did not expose any figures, Ladbrokes stated the offer was the greatest of its kind in Scottish football.
The SPFL has been without a sponsor because 2013 when the league was reorganized.
The Clydesdale Bank sponsored the Scottish Premier League until its contract ended 2 years back, electing not to renew the ₤ 2m-per-year deal.
Funds from that were divided in between 12 clubs.
The new offer will result in the Scotland's leagues end up being referred to as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the brand-new season in August.
An "definitely delighted" SPFL chief executive Neil Doncaster told BBC Scotland: "It is the biggest single ever title sponsorship bet9ja's welcome offer of this promotion code nature in Scotland in 125 years of the Scottish Football League.
"So it's extremely significant, I believe, economically.
"It's an offer across the whole of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.
"On all those levels, I believe it's excellent news for all clubs in Scotland."
The brand-new deal takes the total SPFL prize-money fund to ₤ 20m.
Next season's Premiership champions will get an extra ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.
At the bottom end of the scale, the group finishing bottom of League Two will earn their club an additional ₤ 3,600.

"As much of a financial distinction, there is a pride problem here," stated Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - a hugely appreciated blue-chip UK company - who want to sit together with you and establish the video game in Scotland is extremely substantial too.
"All of it matters and, if you talk to specific clubs then I suspect they'll see it a little different methods.
"But, from our perspective, it's an bet9ja's welcome offer that benefits all 42 clubs and contributes to the eminence of the league in general."
Doncaster understood that the SPFL had received some criticism for the years without a title sponsor.

"It has actually not been the simplest time to go out and sell a title sponsorship," he said.
"We are well conscious of some of the monetary concerns that have impacted a few of our member clubs over that period.
"But the reality is that we have had a variety of huge brands who wished to partner with us.
"We have actually had different offers over the duration that we have actually turned down, however the clubs' position, which we think has actually been vindicated, was they wished to wait on the ideal brand at the ideal cash."
Ladbrokes primary executive Jim Mullen included: "We love football so we are to be working with the SPFL on one of the best chances in British sport."

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