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Fluffy animals gambling advertisement was reckless, states watchdog

28 October 2020

A betting advert which featured fluffy animals has been banned after being branded "irresponsible" by the Advertising Standards Authority (ASA).

The video advertisement for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - included 5 toy animals.

The ASA ruled the advertisement "was likely to be of particular interest under-18s" and for that reason "the ad was irresponsible".

The owner of Gala Spins stated it had removed the advert from all its channels.

The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a "fluffy favourite" toy animals.

It prompted a grievance to the marketing guard dog that the material of the advert was most likely to attract children.

The ASA concurred and stated: "Gambling ads need to not be likely to be of particular interest children or young persons, especially by reflecting or being associated with youth culture.

"We considered that the ad was most likely to be of specific attract under-18s and therefore concluded that the advertisement was careless and breached the [marketing] this promotion code."

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Gala Spins stated it published the video featuring packed animals in mistake and that it was an obsolete video.

It stated its designated target audience was ladies aged between 18 and 65 thinking about betting.

Gala Spins was censured by the watchdog two years ago for linking gambling and ability in an advert.

Among its TV advertisements featured a man playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent."

The ASA ruled that the line "see if you have actually got the skill" was efficiently an invitation to bet online in the context of the advertisement, and therefore implied that viewers could use ability to improve their opportunities of winning.

Gala Spins belongs to Gibraltar-based LC International which in turn is owned by GVC Holdings, which purchased Ladbrokes Coral in 2018.

Last year, GVC processed ₤ 11.2bn-worth of sports wagers through its different brand names, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It likewise owns a variety of games business consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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