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William Hill revenues enhanced by online betting

19 April 2013

William Hill stated a strong efficiency in online betting helped to enhance its very first quarter running profits by 8%.

More sporting bets were made online than in its wagering shops, with an increasing number put through its mobile apps.

The business said, external that although it had a poor Cheltenham Festival, it had better luck in the yohaig code Champions League.

It was the very first time no English football group had actually been in the yohaig code quarter finals since 1996.

As such, while the quantity paid out to winning bets at the Cheltenham Festival was higher, the cash punters put on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.

The firm said it had likewise enjoyed its best-ever lead to a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been an effective start to 2013 in trading terms", said chief executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last 4 years, we aim to increase our share and are making substantial financial investments in marketing, innovation and people to achieve that," he included.

On Monday, rival bookmaker Ladbrokes alerted that trading had been even worse than anticipated in the very first 3 months of the year.

The firm blamed a drop in earnings from the Cheltenham Festival and lower incomes from high value gamblers. It included that a high number of cancelled conferences, because of the extreme winter season, had actually likewise impacted its outcomes.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's performance and potential customers remain in stark contrast to the difficulties presently being dealt with at Ladbrokes.

"There are, obviously, headwinds, such as the fierceness of in the sector and the generally pushed customer, however these are obstacles which the whole industry is facing," he included.

Ladbrokes alerts on slower trading

15 April 2013