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Fluffy animals gambling ad was careless, says watchdog

28 October 2020

A betting advert which featured fluffy animals has actually been banned after being branded "reckless" by the Advertising Standards Authority (ASA).

The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - featured 5 toy animals.

The ASA ruled the ad "was most likely to be of particular appeal to under-18s" and for that reason "the ad was irresponsible".

The owner of Gala Spins stated it had gotten rid of the advert from all its channels.

The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.

It prompted a problem to the marketing guard dog that the content of the advert was most likely to appeal to children.

The and stated: "Gambling ads need to not be most likely to be of particular attract children or young adults, specifically by reflecting or being connected with youth culture.

"We considered that the yohaig code ad was likely to be of particular appeal to under-18s and for that reason concluded that the ad was careless and breached the [advertising] yohaig promotion code."

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Gala Spins stated it published the video including packed animals in error which it was an obsolete video.

It stated its desired target audience was ladies aged between 18 and 65 thinking about gambling.

Gala Spins was censured by the yohaig code watchdog 2 years ago for linking gambling and ability in an advert.

One of its TV advertisements featured a male playing on his tablet with a voiceover recommending: "Try it now and see if you've got the skill."

The ASA ruled that the line "see if you have actually got the talent" was effectively an invitation to bet online in the context of the advertisement, and for that reason implied that audiences might utilize ability to improve their opportunities of winning.

Gala Spins belongs to Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brand names, consisting of Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It also owns a series of games companies including CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.

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