• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

The launch of Linda Ikeji's extremely own social networking site - Linda Ikeji Social - almost broke the Nigerian web on Tuesday.

Bearing an exceptional resemblance to Facebook, Linda Ikeji Social (LIS) allows users to produce a profile, post photos, add and look for buddies, along with share what's on their mind.

The long term strategy for LIS, expecting the execution is perfect, will be to rival Facebook in Nigeria. Obviously it is a burden, however it is unlikely anybody will wager versus Linda Ikeji Social (LIS) pulling it off all the very same.

Even tech 'heads' who (seemingly) understand better are afraid to prophesy doom for Linda Ikeji Social.

- ִ (@xylemic) November 1, 2016

LIS is using incentives including shared advertisement revenue and $3 benefits per initial user-sourced news to catalyse engagement.

According to Linda Ikeji:

"There's a great deal of cash from marketing on social media, a lot of brands put money on popular online platforms and we wish to share some of the cash we make on this platform with our users,"

The technique seems extremely efficient. Barely two days after it first launched, the platform currently claims over 50,000 users and counting.

Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you have not registered, please join us on https://t.co/7vKviiDjzG

- Linda Ikeji Blog (@lindaikeji) November 2, 2016

And from all indications, the majority of these users are not just small, they're quite active.

Why Linda Ikeji Social might pull through

In all this, Linda Ikeji is not resting on her oars. She has already begun mounting huge billboard campaigns to generate interest and around LIS.

Besides, if there's one thing we've found out from the whole story of Linda Ikeji, it's not to ignore her audience. With an audience that is mainly driven by selfless love for the well known blog writer, Linda appears to have actually gotten a set of follower to her course. While Linda Ikeji's Blog (LIB) has grown for nearly a years for this factor, the shared income approach will only serve to include new sets of patriot to this same course.

However, running a social networking platform needs heavy financial investment in tech. This includes putting together a group of world class engineers to keep track of the platform every day. The site went offline briefly, barely two hours after in released on Tuesday. Following that was a prolonged period of over 12 hours where early adopters were unable to trigger or login to their accounts. These are signs of how things could go incorrect if the tech side isn't accorded due significance.

No doubt, LIS is still far from a completed product. The site still requires a great deal of improvement in the location of usability and engagement.

For circumstances, Facebook algorithms are so effective that they can dictate the tone of one's feed; either by ensuring that the feeds consist of just the important things particular to the user or by developing distinct functions that keep such user completely engaged. This is presently doing not have in LIS. However, Linda Ikeji's economically incentivised technique to user engagement might well show effective in the long run.

I keep informing these "intellectual" to study the Linda Effect as a part of contemporary social sociology. https://t.co/q3xJzW5NDU

- Funmi Iyanda (@Funmilola) November 1, 2016

The media company twist

Indeed, LIS does take the mould of a social networking website. However, its real nature still stays evasive. While the inability to forecast the real kind of LIS is a bit worrying, it also what makes it special perhaps.

In August, Linda Ikeji announced she would be broadening her organization to include other types of media like online TV network, an online radio station, a music website, and something else she called "LIS." Even so, the gesture was praised. But truly, everybody was unaware about how this was going to occur.

But in some way, LIS speaks of Linda's lofty intent and how she was going to bring them to fruition. Still at its early days, it remains to be seen what LIS will progress into, however there's every possibility that it will be a moms and dad platform to Linda Ikeji's growing army of subsidiary companies; allowing her to combine all of these functions in one single platform.

Being that the case, the possible stream of untapped wealth this will open up for Linda Ikeji is truly terrifying. In all of this, one wonders if LIB could well end up as her least engaging platform.

While Linda Ikeji specified explicitly her intent to handle Facebook in Nigeria, the viability of that remains to be seen. For all we understand, Facebook hosts a meagre 18 million of Nigeria's 97 million strong web population. There just may be enough area for both of them.