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Manchester United in sponsorship handle Bwin

16 August 2012

Manchester United has signed a three-year sponsorship handle sports wagering company Bwin for a concealed quantity, making it the club's "main online video gaming and wagering partner".

Bwin is the t-shirt sponsor of Real Madrid and a partner to Bayern Munich.

Last week, its shares on the US stock market, raising $233m (₤ 150m), less than originally hoped.

The flotation values the club at more than $2.3 bn, making it among the most significant sports clubs on the planet.

Last month, the club signed a shirt sponsorship handle US car brand Chevrolet which will start in the 2014-15 season.

Manchester United now has 28 various sponsors, external, with Aon the club's primary shirt sponsor.

'Great opportunity'

"As Europe's leading online sports wagering operator, football is essential to our long-lasting success, making up around half of our overall sports betting earnings of 261m euros ($320m; ₤ 204m) in 2011," said Norbert Teufelberger, co-chief executive of Bwin's moms and dad business, Bwin.party.

"Man Utd has 569 million fans outside of Europe, supplying us with a fantastic opportunity to use jointly designed and ingenious products in countries that do not yet allow real money online sports betting," he stated.

Manchester United has actually been controlled since 2005 by the Glazer family, the billionaire US sports investors who likewise own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the rest going to the Glazers.

Shares in the club closed down at $13.77 in New york city, closing listed below their flotation cost of $14 for the first time.

Manchester United

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