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The launch of Linda Ikeji's extremely own social networking website - Linda Ikeji Social - almost broke the Nigerian web on Tuesday.

Bearing a remarkable resemblance to Facebook, Linda Ikeji Social (LIS) enables users to develop a profile, post photos, include and search for friends, along with share what's on their mind.

The long term strategy for LIS, supposing the execution is perfect, will be to rival Facebook in Nigeria. Obviously it is a herculean job, however it is not likely anyone will wager against Linda Ikeji Social (LIS) pulling it off all the exact same.

Even tech 'heads' who (seemingly) understand much better hesitate to prophesy doom for Linda Ikeji Social.

- ִ (@xylemic) November 1, 2016

LIS is providing incentives consisting of shared ad profits and $3 rewards per original user-sourced news to catalyse engagement.

According to Linda Ikeji:

"There's a lot of cash from advertising on social networks, a lot of brand names put cash on popular online platforms and we wish to share some of the cash we make on this platform with our users,"

The technique appears to be very efficient. Barely 48 hours after it first introduced, the platform already lays claim to over 50,000 users and counting.

Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you have not signed up, please join us on https://t.co/7vKviiDjzG

- Linda Ikeji Blog (@lindaikeji) November 2, 2016

And from all signs, many of these users are not simply nominal, they're rather active.

Why Linda Ikeji Social may pull through

In all this, Linda Ikeji is not resting on her oars. She has currently started mounting enormous billboard projects to produce interest and awareness around LIS.

Besides, if there's something we have actually gained from the whole story of Linda Ikeji, it's not to underestimate her audience. With an audience that is primarily driven by generous love for the famous blog writer, Linda appears to have acquired a set of follower to her course. While Linda Ikeji's Blog (LIB) has actually flourished for almost a years for this factor, the shared earnings technique will only serve to include new sets of loyalist to this very same course.

However, running a social networking platform needs heavy financial investment in tech. This includes assembling a group of world class engineers to monitor the platform every day. The site went offline briefly, barely two hours after in released on Tuesday. Following that was an extended duration of over 12 hours where early adopters were unable to activate or login to their accounts. These are signs of how things could go incorrect if the tech side isn't accorded due importance.

No doubt, LIS is still far from a finished product. The site still requires a great deal of enhancement in the location of usability and engagement.

For example, are so effective that they can determine the tone of one's feed; either by guaranteeing that the feeds consist of just the things particular to the user or by developing unique features that keep such user completely engaged. This is currently lacking in LIS. But then again, Linda Ikeji's economically incentivised method to user engagement may well prove effective in the long run.

I keep informing these "intellectual" to study the Linda Effect as a part of modern social sociology. https://t.co/q3xJzW5NDU

- Funmi Iyanda (@Funmilola) November 1, 2016

The media company twist

Indeed, LIS does take the mould of a social networking website. However, its real nature still remains evasive. While the inability to predict the real type of LIS is a bit stressing, it likewise what makes it distinct possibly.

In August, Linda Ikeji revealed she would be broadening her service to include other forms of media like online TV network, an online radio station, a music site, and something else she called "LIS." Nevertheless, the gesture was praised. But truly, everyone was unaware about how this was going to take place.

But in some way, LIS mentions Linda's lofty objective and how she was going to bring them to fruition. Still at its early days, it stays to be seen what LIS will develop into, however there's every possibility that it will be a moms and dad platform to Linda Ikeji's growing army of subsidiary business; allowing her to integrate all of these functions in one single platform.

Being that the case, the possible stream of untapped wealth this will open for Linda Ikeji is actually terrifying. In all of this, one questions if LIB could well end up as her least engaging platform.

While Linda Ikeji specified explicitly her intent to take on Facebook in Nigeria, the viability of that stays to be seen. For all we understand, Facebook hosts a meagre 18 countless Nigeria's 97 million strong internet population. There just might be adequate space for both of them.