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Manchester United in sponsorship deal with Bwin

16 August 2012

Manchester United has signed a three-year sponsorship deal with sports wagering company Bwin for a concealed quantity, making it the club's "main online gaming and wagering partner".

Bwin is the yohaig code t-shirt sponsor of Real Madrid and a partner to Bayern Munich.

Recently, United drifted its shares on the US stock exchange, $233m (₤ 150m), less than initially hoped.

The flotation values the club at more than $2.3 bn, making it one of the most significant sports clubs on the planet.

Last month, the club signed a shirt sponsorship handle US cars and truck brand name Chevrolet which will begin in the 2014-15 season.

Manchester United now has 28 various sponsors, external, with Aon the club's main t-shirt sponsor.

'Great opportunity'

"As Europe's leading online sports betting operator, football is basic to our long-term success, making up around half of our total sports betting income of 261m euros ($320m; ₤ 204m) in 2011," stated Norbert Teufelberger, co-chief executive of Bwin's moms and dad company, Bwin.party.

"Man Utd has 569 million fans outside of Europe, supplying us with an excellent opportunity to use collectively created and ingenious products in countries that do not yet permit genuine money online sports betting," he said.

Manchester United has been managed because 2005 by the Glazer household, the billionaire US sports financiers who also own the Tampa Bay Buccaneers Football franchise.

About half of the $233m that the club raised from its flotation will go to settling the club's debts, with the rest going to the Glazers.

Shares in the club shut down at $13.77 in New york city, closing below their flotation cost of $14 for the very first time.

Manchester United

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